Apple's Blue Busters Ad

Youtube Video of Apple's 1984 Blue Busters Ad 

(Courtesy: Network World)

Wired Article: Bluebusters Ad

The link above directs to Wired.com where readers can learn more about the 1984 Blue Busters ad released by Apple.

Apple's original corporate philosophy was nonconformist and untraditional to the standard set at the time by IBM. This commercial had sent the message to viewers that the new Apple computer would rid away with the suit and tie IBM salesmen promoting their generic computers. What was especially great about this commercial was that it was sung by Ray Parker, Jr., the same guy who voiced the original ghostbusters theme song. At the time ghostbusters was such a hit that anything associated with the film was almost guaranteed to be successful. Watching both the Ghostbusters and this Blue Busters ad, there are plenty of similarities that viewers can pick up on, bringing authenticity to the commercial. Years later, this commercial is just as nostalgic as it was when it was first released. It is truly a blend of both art and technology.

The Dawn of Macintosh Computer

Steve Jobs With Macintosh Computers (Courtesy: pcmag.com)

Wired Article: Dawn of the Mac

The link above directs to wired.com where readers can learn about Apple's introduction of the Mac.

In 1984, Apple had taken a brazen approach at marketing their newest product the Macintosh computer. With IBM was competing heavily against Apple at the time, the marketing team along with Steve Wozniak had launched a TV commercial that would air during the Super Bowl. Thanks to this decision, this commercial has earned the title "Commercial of the Decade". According to the article, the commercial impacted thousands of people despite only being aired once.

Now considered one of the highest performing computers made, the Mac product line offers users the ability to conduct their business with ease and simplicity. For those who have used or own a Mac, can testify to its ease of use paired with fast processing. With Windows computers still being the majority of computers around the world, Macintosh has established itself as expensive, high performance computer that meets all users' needs. By looking back at the origin of the Mac, one can easily identify how far the product line has come and the evolutionary stages it has gone through since its release in 1984. Surely it has done a significant job with marketing as it has won the battle over the IBM's computer line. 

The History of The Telephone

Alexander Graham Bell (Courtesy: amazonaws.com)

PBS Article: Alexander Graham Bell and The Telephone

The link above directs you to pbs.org where readers can learn about the history of the telephone.

After reading this article, I was astonished at how involved Alexander Graham Bell was after inventing the telephone and creating a new industry. I found it interesting that doctors and pharmacists became the early adopters of this new product while it was no surprise to learn that the wealthy were among the first to acquire the telephone as well. History has shown that the wealthy have always tried to stay concurrent with all the newest trends. Even more so today as social status is greatly dictated by the number of assets one has in their possession and how expensive it is. 

The telephone is one of mankind's greatest inventions. It revolutionized the way people communicate across long distances and increased the chances of a recipient receiving a message. Without Alexander Graham Bell's invention, widely successful companies such as AT&T and Verizon may never have existed. I would imagine that a world without cellphones would be less exciting and much more inconvenient. From the perspective of social interaction, people would not be able to communicate as easy throughout the day, talking less frequently than with a phone. From the perspective of commerce, people would lose the option of paying with their phone, restricting the maximum profits made by businesses. Overall, the world should recognize Bell's contribution to society and appreciate his great invention. 

The Microchip

Image Of A Modern Day Microchip
(Courtesy: thereelnetwork.net)

PBS Article: History Of The Microchip

The link above directs you to PBS.org where readers can learn about the history of the microchip.

The microchip, an invention that has spurred so many others that it can be considered a building block for most future technologies. Most commonly, it serves to be used as a personal computing device. Due to Moore's law, microchip technology is advancing, reaching greater computing power at cheaper costs. Due to this defined law, the average smartphone in 2016 has more computing power than Apollo 11 in 1969 when it ventured to the moon, says Time magazine. As described in a 2012 NASA post, "smartphones have more than 100 times the computing power of the average satellite, with fast processors, high resolution cameras, GPS receivers and several radios and sensors built in". With such vast capabilities and advanced technology, the power to create increases exponentially.

The reality, however, is that the average smartphone owner will not use their phone to develop anything useful, but remain a consumer only to download applications or send text messages. For those who have contributed to the advancement of society with life improving products or services, the world thanks you and hopes to see more inspiring people like yourself.

Stengel, Richard. "Making Sense of Our Wireless World." Time. Time Inc., 27 Aug. 2012. Web. 16 Apr. 2016. 

Yost, Bruce. "This Week @ NASA, November 23, 2012." NASA. National Aeronautics and Space Administration, 23 Nov. 2012. Web. 16 Apr. 2016.

Grid Art

Bottle Cap Grid Art (Courtesy: Matthew Chang)

The photo above is a grid project that was made with bottle caps. In total the number of bottle caps used to make this piece is 63. The bottle caps come from 14 different drinks. These bottle caps are just a few of the many I have collected with the intention of using for a future project. Each one is significant of a memory that has occurred over the past 3 years, both good and bad.

Personally, I enjoy the idea of this project. Using unconventional items to create a grid pattern had sparked creativity amongst the class. It was impressive to see what other students had come up with, in particular, there were projects made from baked goods. Other designs featured candy, Post-it notes, and Solo cups. 

Of all of the various drinks represented above, my favorite was Cusqueña, a Peruvian beer with the bottle shown in the top right corner. The image shown on the bottle cap is of Machu Picchu, the Incan citadel set high in the Andes Mountains in Peru. Although it is rare to find at most establishments, it can still be found in America. To many who have had the pleasure of having this drink, it is a comfort that can be enjoyed in North America not only South America.

Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction

Walter Benjamin, author, philosopher and cultural critic shown above
(Courtesy: http://image.slidesharecdn.com)

Walter Benjamin's essay, The work of Art in the Age of Mechanical Reproduction brings attention to technological innovation and its impact on art. He uses art forms such as photographic negatives, lithography, and copperplate etching to describe how imitation has become more prevalent over the years. Stemming from mass production, curiosity, greed and self-interest, replication have always existed.

Benjamin argues that in principle, all works of art are able to be replicated. With many objects, structures, paintings or drawings, this is perhaps true, however, there are exceptions to this principle. Many pictures are considered works of art, featuring a specific time or event that transpired. In the example of a volcanic eruption, an event that occurs very rarely, it would be difficult for someone to reproduce a picture that someone took on a specific day, time, angle, lighting, etc.  Even if the imitator managed to meet all the same criteria, there is such a minute statistical chance that someone would be able to get an identical picture. In the sense that someone could digitally scan the picture or use a negative and "replicate" it, is a possibility but is still a challenge to physically recreate.

There are many forms of art, some easier to imitate than others and some not. In my opinion, performance art is not replicable. It can be imitated but not 100% replicated. Stage performers can practice and rehearse their routine as frequently as possible yet will not be able to perform the same time with consistency. Each interaction with other performers, the physical condition of the performer at the time, mood, and attention to detail are all contributing factors that make replication almost impossible. Overall, my take on the matter leaves me to believe that Walter Benjamin is wrong in stating all works of are replicable. There are certain forms of art that are unique in that they are not replicable by the nature of their appearance, circumstances, or properties.

Benjamin, Walter. "The Work of Art in the Age of Mechanical Reproduction." Modern Art and Modernism. Auckland, N.Z.: PhotoForum, 2007. 218-20. Print.