Apple's Blue Busters Ad

Youtube Video of Apple's 1984 Blue Busters Ad 

(Courtesy: Network World)

Wired Article: Bluebusters Ad

The link above directs to Wired.com where readers can learn more about the 1984 Blue Busters ad released by Apple.

Apple's original corporate philosophy was nonconformist and untraditional to the standard set at the time by IBM. This commercial had sent the message to viewers that the new Apple computer would rid away with the suit and tie IBM salesmen promoting their generic computers. What was especially great about this commercial was that it was sung by Ray Parker, Jr., the same guy who voiced the original ghostbusters theme song. At the time ghostbusters was such a hit that anything associated with the film was almost guaranteed to be successful. Watching both the Ghostbusters and this Blue Busters ad, there are plenty of similarities that viewers can pick up on, bringing authenticity to the commercial. Years later, this commercial is just as nostalgic as it was when it was first released. It is truly a blend of both art and technology.

The Dawn of Macintosh Computer

Steve Jobs With Macintosh Computers (Courtesy: pcmag.com)

Wired Article: Dawn of the Mac

The link above directs to wired.com where readers can learn about Apple's introduction of the Mac.

In 1984, Apple had taken a brazen approach at marketing their newest product the Macintosh computer. With IBM was competing heavily against Apple at the time, the marketing team along with Steve Wozniak had launched a TV commercial that would air during the Super Bowl. Thanks to this decision, this commercial has earned the title "Commercial of the Decade". According to the article, the commercial impacted thousands of people despite only being aired once.

Now considered one of the highest performing computers made, the Mac product line offers users the ability to conduct their business with ease and simplicity. For those who have used or own a Mac, can testify to its ease of use paired with fast processing. With Windows computers still being the majority of computers around the world, Macintosh has established itself as expensive, high performance computer that meets all users' needs. By looking back at the origin of the Mac, one can easily identify how far the product line has come and the evolutionary stages it has gone through since its release in 1984. Surely it has done a significant job with marketing as it has won the battle over the IBM's computer line.