Youtube Video of Apple's 1984 Blue Busters Ad
(Courtesy: Network World)
The link above directs to Wired.com where readers can learn more about the 1984 Blue Busters ad released by Apple.
Apple's original corporate philosophy was nonconformist and untraditional to the standard set at the time by IBM. This commercial had sent the message to viewers that the new Apple computer would rid away with the suit and tie IBM salesmen promoting their generic computers. What was especially great about this commercial was that it was sung by Ray Parker, Jr., the same guy who voiced the original ghostbusters theme song. At the time ghostbusters was such a hit that anything associated with the film was almost guaranteed to be successful. Watching both the Ghostbusters and this Blue Busters ad, there are plenty of similarities that viewers can pick up on, bringing authenticity to the commercial. Years later, this commercial is just as nostalgic as it was when it was first released. It is truly a blend of both art and technology.
No comments:
Post a Comment