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| Steve Jobs With Macintosh Computers (Courtesy: pcmag.com) Wired Article: Dawn of the Mac |
In 1984, Apple had taken a brazen approach at marketing their newest product the Macintosh computer. With IBM was competing heavily against Apple at the time, the marketing team along with Steve Wozniak had launched a TV commercial that would air during the Super Bowl. Thanks to this decision, this commercial has earned the title "Commercial of the Decade". According to the article, the commercial impacted thousands of people despite only being aired once.
Now considered one of the highest performing computers made, the Mac product line offers users the ability to conduct their business with ease and simplicity. For those who have used or own a Mac, can testify to its ease of use paired with fast processing. With Windows computers still being the majority of computers around the world, Macintosh has established itself as expensive, high performance computer that meets all users' needs. By looking back at the origin of the Mac, one can easily identify how far the product line has come and the evolutionary stages it has gone through since its release in 1984. Surely it has done a significant job with marketing as it has won the battle over the IBM's computer line.
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